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The first book I ever read about package design was The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans and Tubes, by Thomas Hine, a Philadelphia-based author, as it turns out. In his fascinating book, Hine describes the progression of packaging from utilitarian to manipulative. He cites products that are instantly recognizable by their labels even when the image is contorted and words are no longer visible. (Can you identify the product in the scramble …